How To Develop and Maintain Your Reputation

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Recently there has been a lot of online discussion about the importance of reputation for businesses.  For solopreneurs, it’s really about personal reputation.  The following How To Develop And Maintain Your Reputation summary gives advice that is still relevant despite the fact that it was taken from a career book Zen and the Art of Making A Living- A Practical Guide to Creative Career Designby Laurence Boldt back in 1993.
 
Zen and The Art of Making a Living book cover

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The Business Coffee Date

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Solopreneurs meet a lot of other solopreneurs at local mixers and there are a variety of reasons they may decide it would be worth their time to get to know one another better.   They have just met someone who could be a possible prospect, partner, service provider, or referral.  They may just be a source of useful information or merely be someone with a shared interest.  Normally they will decide to get together to find out. This is what is known in networking circles as a “business coffee date” at a local coffee shop.  But how will they ensure that this time has been enjoyable, productive and useful to both parties?  If the meeting isn’t conducted with finesse, someone will feel the meeting was one-sided.

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Why Update Your Website?

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It’s all about first impressions!  As soon as I see one of those old black sites that is packed with stuff on the first page, I know the owner hasn’t paid a lot of attention to the impression being left.  Yes, there are many businesses that had a site developed years ago and think that’s all that is required – similar to a brochure that never changes.  They may ask ‘why update my website?’  Amazing the number of sites that have outdated information.  I discovered one recently that had the wrong address.

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People Who Avoid Social Media

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Typically solopreneurs create a website and then just hope their business will be found on the Internet.  They may do some SEO (Search Engine Optimization) activities themselves or they hire someone to “handle it”.  However, current research shows that people rarely randomly access service from a website they stumble upon; they are more likely to want to do business with a real person.    People who avoid social media are missing out on this opportunity.

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Building Relationships|Customers

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In a recent Hangout, people were discussing the magic moments leading up to a purchase.  And the moderator Roland Takaoka emphasized the importance of developing …

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