- a short statement that tells what you/your business is known for
- it evokes an emotion
- it says what your business does for its customers/clients
- it tells why they should buy from you rather than your competitors
- it tells what is unique about you/your business
- it works best when is simple yet creative
But here’s the question: How does a solopreneur discover what it is?
We explored what our USPs are:
- In Ireland Alanna (https://emptynesterblog.com/)is working on a new service for the empty nesters
- In Mexico Nathan (http://nathansegal.org/) is showing people how to write a business book in 20 hours
- In Italy Heidi (https://thewisdomfactory.net/) is presenting an interview series exploring the ageing concept
- In Belize Bill was helping know the truth about relocating to Belize (Bill is back in Canada)
- In California, Roland was supporting people as they learn to engage via Video on their website (Roland passed on in 2018)
- In Victoria Jay (https://www.magistudios.com/) is teaching people how to get started in online marketing
- In Victoria yours truly (LA- https://lowellann.com/) is helping solopreneurs gain peace of mind and a great future through her coaching/consulting
- In the UK, Vivek (https://www.wake-technology.com/about)helps business people live a simple life by creating technical solutions to technical on-line problems
- With my service what is the experience for the client? What is really happening?
- How does the person feel during that experience?
- What result will the person get from the experience?
I conclude that these questions must be central to our service-provision and the Unique Selling Proposition that is the basis of our marketing activities.
Mindset Monday Challenge
This Mindset Monday post is presented especially for solopreneurs
by LowellAnn Fuglsang, Business and Career Coach
In my workstyle-lifestyle coaching work I love helping solopreneurs find direction, stay motivated and build systems that both support and promote their business. One support that I like to emphasize for them is the Google experience. Two great places to begin are my Weekly Being Your Own CEO Success Circle and The Portable Business Coach (Now titled “Solopreneur Evaluation Tool” – a tool that will tell you where you need to put more time and energy)