- a short statement that tells what you/your business is known for
- it evokes an emotion
- it says what your business does for its customers/clients
- it tells why they should buy from you rather than your competitors
- it tells what is unique about you/your business
- it works best when is simple yet creative
But here’s the question: How does a solopreneur discover what it is?
We explored what our USPs are:
- In Ireland Alanna (https://emptynesterblog.com/)is working on a new service for the empty nesters
- In Mexico Nathan (http://nathansegal.org/) is showing people how to write a business book in 20 hours
- In Italy Heidi (https://thewisdomfactory.net/) is presenting an interview series exploring the ageing concept
- In Belize Bill was helping know the truth about relocating to Belize (Bill is back in Canada)
- In California, Roland was supporting people as they learn to engage via Video on their website (Roland passed on in 2018)
- In Victoria Jay (https://www.magistudios.com/) is teaching people how to get started in online marketing
- In Victoria yours truly (LA- https://lowellann.com/) is helping solopreneurs gain peace of mind and a great future through her coaching/consulting
- In the UK, Vivek (https://www.wake-technology.com/about)helps business people live a simple life by creating technical solutions to technical on-line problems
- With my service what is the experience for the client? What is really happening?
- How does the person feel during that experience?
- What result will the person get from the experience?
I conclude that these questions must be central to our service-provision and the Unique Selling Proposition that is the basis of our marketing activities.