On Being Found in LinkedIn

This week I have been cruising my social media sites and am dismayed by the fact that so many people fail to do much with their LinkedIn profile – no picture and bare bones information.  Recent conversations with clients about that reveals that there’s a lack of understanding about why the profile is important:

  • Did you know that many employers and HR departments are skipping the job posting method of recruitment and are going directly to LinkedIn to find candidates to interview?  This is much more efficient and less time/resource consuming for them.
  • Did you know that many business people are using LinkedIn instead of the traditional Rolodex?  Many LinkedIn business participants are reporting that people are finding and contacting them to do contract work.

This is a clear message that we need to expand our thinking.  We need to figure out how to be found.   Our LinkedIn profile must be complete and up-to-date and key-word-rich so that the viewer will find us and be sparked by what we have to offer and  be moved to connect with us.