LinkedIn has been with us for a long time. Many changes have occurred on the platform since I first published this “On Being Found on LinkedIn” blog post back in 2013. Today I want to add some insights gained since then.
- In the past, we thought LinkedIn was more suited to job seekers. Today many large and small businesses are finding great contacts there AND it’s really easy to connect and set up business conversations because of the enhanced messaging system.
- Even if you have neglected your profile for a long time (as I did), it’s never too late to clean it up, make it current and play there more consistently.
- Maybe you need some new branding. You can post a new, fresh banner. It will tell you the size you need while making the change.
- If you have changed your career/business focus, you can easily make amendments and move things around. For example: Volunteer Activity has been moved, so it makes sense to move it so that your most important work can be found more easily. You might find Entrepreneurial Skills & Qualities helpful as you edit your profile.
- Linked in allows you to post articles or link to blog posts now. Gary Vee says we should be posting at least four pieces of content in LinkedIn per day. Maybe that is way more than you have time for, but why not try once or twice per week to begin with?
- It’s easy to get caught up with the changes. You can do as I did: have someone do a Profile Audit.
- You can listen in to my Success Circle called Make The Most Of LinkedIn (click here to visit the video) where participants get their questions answered by James Amarelo who does those Profile Audits.
This week I have been cruising my social media sites and am dismayed by the fact that so many people fail to do much with their LinkedIn profile – no picture and bare-bones information. Recent conversations with clients about that reveals that there’s a lack of understanding about why the profile is important:
- Did you know that many employers and HR departments are skipping the job posting method of recruitment and are going directly to LinkedIn to find candidates to interview? This is much more efficient and less time/resource consuming for them.
- Did you know that many business people are using LinkedIn instead of the traditional Rolodex? Many LinkedIn business participants are reporting that people are finding and contacting them to do contract work.
This is a clear message that we need to expand our thinking. We need to figure out how to be found. Our LinkedIn profile must be complete and up-to-date and key-word-rich so that the viewer will find us and be sparked by what we have to offer and be moved to connect with us.
This Mindset Monday post is presented by LowellAnn Fuglsang, Business and Career Coach, especially for solopreneurs.
In my workstyle-lifestyle coaching work I love helping solopreneurs find direction, stay motivated and build systems that both support and promote their business. One support that I like to emphasize for them is the Google experience. Two great places to begin are my Weekly Being Your Own CEO Success Circle and The Portable Business Coach (a tool that will tell you where you need to put more time and energy)
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