Typically solopreneurs create a website and then just hope their business will be found on the Internet. They may do some SEO (Search Engine Optimization) activities themselves or they hire someone to “handle it”. However, current research shows that people rarely randomly access service from a website they stumble upon; they are more likely to want to do business with a real person.
This is what marketing is, helping people know, like and trust you as a person. Interacting with individuals on a personal level is what social media is all about. Current language refers to this as engagement. When we meet a person either in person or online, our natural tendency is to visit their website to learn more about them and to view their business offerings, but it will take several more direct connections before we are ready to take action.
But when solopreneurs think about ways to market themselves online, they often have a variety of avoidance responses:
- Lack of Discipline – the proverbial going down a rabbit hole
- Intimidation – Feels like I have nothing to offer
- Ignorance – Don’t know where to begin – Need to take another course
- Fear – Of losing privacy, identity
- Laziness – This is too much work!
- Frustration – Get stuck and then lose patience
- The fluctuation of interest &/or Energy
- Self Doubt – I can’t do what they are doing
- Left brain-right brain conflict. Hate doing linear/sequential work
- Overwhelm – Way too much on my plate now
- Resistance & Avoidance- Get me outa here!
- Exhausted, Wrung Out – Need a break from this
- Anxious – Can I get this all done?
- Nervous – I hate the sound of my voice. I can never go in front of a camera.
If any of these resonate with you, a great first step will be to find a business coach who can help you organize your thinking and help you develop the confidence to take those first steps. At lowellann.com you can find some useful resources and services to guide you.