Previous Success Circles
The Thumbnail pictures are linked to the video. To watch, simply click on the Thumbnail.
Title: Oct. 17-2017 – Importance of Testing
Summary: Software developers must test to ensure they are meeting expectations set up by their adverts. User acceptance and ease of access critical because if user gets discouraged will just leave and getting them back is almost impossible. Important to take learning styles (audio, visual, kinesthetic) into account when developing software or websites. For websites, important to conduct CTA (Call To action) button testing but also Page titles, button placement, CTA verbiage. This the best way to really get to know your audience – this is your competitive advantage, knowing the psychology of their behaviour. A/B testing involves a baseline control and then changing only one metric to determine what works best. Sumo.com provides great tools for this purpose.
Title: Oct. 10-2017 – The Psychology of Pricing
Summary: What’s the difference between $97 and $100? The number of digits is the main one. Fewer digits connotes less expensive. What happens when the price is set at $99? Only one more number in the counting process. Most important is the perceived value. Jay says “your price needs to be forgettable” In other words, if the need/want is great, consumer won’t remember the price.
Then there’s the lower price that allows one to think “what can I lose? X number of coffees?”
Sideways sales process – the price is only mentioned at the end after several videos that cover the problem, the solution, seeing people experiencing the solution, and here’s how you life can change for the better.
If your client is focusing on price, it means they are not sufficiently convinced or they really have no money.
Vendor must try their prices out to see what actually works.
Title: Oct. 3-2017 – Price vs. Value – An Exploration
Summary: Value is a right-brained concept. It is determined by the consumer according to what it does for them. Does it connect emotionally? Does it solve a problem or a need? Is it something that will be used continually? This is usually easier to determine for tangibles. If it’s a service, the experience/knowledge of the provider, the ease in process, time required of the user and end results are all important considerations.
Price is more left brained. Many factors come into play: What is the demand for the product/service? What is the going rate? What will the market bear? What is the perceived value of the product/service by the consumer? What are the operating costs associated? For services the degree of provider involvement comes into play – DIY, DWM, DFM (Do It Yourself, Do It With Me, Do If For Me)
Title: Sept. 26-2017 – The Value of Offering Freebies
Summary: Does offering freebies keep your audience engaged? Hopefully.
Do audiences look for freebies on the web? There is a belief that everything should be accessible to everyone on the web, but they are not searching for deals. Most are looking for information or a solution to a problem.
Why do on-line businesses offer items at no cost?
* To start the attention, trust, want process
* To educate audiences on our product/service
* To build reputation by offering our best stuff
* To offer a gift that may lead to a want/need
* To offer support to the DIY group with the knoweldge that some will get discouraged and ask for help they are willing to pay for.
* To initiate personal engagement with individuals
* To exchange something of value for an e-mail address
There is a danger that something offered as “free” will be interpreted as having no value
Title: Sept. 19-2017 – Google+ Circles, Communities and Collections
Summary: G+ Circles, Communities & Collections – Are they useful for business? Or have they become ineffective? Why do people join communities? Their decision to join is related to questions they have. What keeps them there is the usefulness of the content and atmosphere of inclusion. Many solopreneurs simply post to Public or personal Circles because they believe they get Google Juice from doing so. The question is still there: Why bother? Especially if you are looking for real engagement.
To gain benefit from them, businesses that are posting must do so with constancy. Audience also must participate with constancy. Best to choose one platform and do it well rather than spreading energy and time too thin.
Title: Sept. 12-2017 – Paid Promotion-How does it work?
Summary: Google Ad Words Express attributes: condensed & easy to use, works with Google My Business, and is geared to local businesses. Has great reporting that shows device that was used to access. It provides keywords that relate to your business listing. You set a daily budget and only pay for clicks. Gives great exposure for minimal cost.
Title: Sept. 5-2017 – How to Set up a Membership Site
Summary: Key questions to consider before setting up a membership site: 1) What is the purpose of the membership site?
2). What specific benefits will the members derive from the site? 3). What are the specific benefits to the Site Owner? Important to do a needs analysis before deciding what platform and what tool . If it is to be a paid membership, it must deliver great value. Best place to host membership is on your own website so that you are not subject to changing winds.
Title: Aug. 28-2017 – The Art of E-mail Marketing
Summary: Let’s talk about e-mail marketing. Is it a dying art? What are the advantages/disadvantages? How can we make it work?
Even though many people are overwhelmed by their inbox, it still works best because there are fewer distractions and it’s a more of personal experience.
To make it work, we must realize that this is really relationship marketing. We must provide value for the recipient. E-mails must focus on the recipient, not on what I have to offer. Sender must know exactly what the end is. It must give links to next steps without advertising or tricking people. In the CTA, need to use action words that promote immediate action. Dean Jackson has good material (http://emailmastery.com/). Sumo is also useful to handle opt ins https://sumo.com/
Title: Aug. 22-2017 – Community Engagement
Summary: There are both free and paid communities. In free communities, people are there because they want the social interaction with like-minded folks. They enjoy exploring and sharing information and they want to maintain audience awareness and build trust so that when the need arises for their product or service, audience will think of them first. People sign up for paid communities because they have been promised access to specific services that usually includes education of some sort. They like the exclusivity of content and members. Often they are offered rewards for staying in the community and participating.
When community members are new, they are usually uncomfortable and shy; it takes a while before they catch on to the community culture. They need to be made aware of the following:
1. They need to post a picture of themselves so that people can recognize them.
2. They need to post information about themselves in the profile
3. They need to become familiar with and follow the community ground rules
4. They must participate and with honesty and integrity
5. They must contribute by offering and receiving support.
Title: Aug. 1-2017 – Selling Without Appearing Salesy
Summary: Sales is the biggest challenge for solopreneurs. Best advice: forget selling and concentrate on buying. Important to know whose life you are changing for the better with your product or sales. The psychology of buying an important study. Sales process: awareness & attention ( people get to know you and your why)-> trust (you build your credibility by persistently being helpful)-> want (appeal to the emotions of human experience) -> want now -> buy -> echo (continued focus on customers who bought) Other concepts: reviews and price matching, use of visuals and facts, self qualification. Toughest part: knowing when the prospect is ready to move to the next step in the process.
Title: July 25-2017 – Social Engagement – The New Marketing?
Summary: Social Engagement involves a variety of concepts – method of communication, creating an emotional relationship and building trust gradually – not unlike a courtship. Timing is key. It begins with offering something others can relate to -without expectation. Asking the right questions that help people reflect on their own thinking and feeling. Then as interest in the subject increases, there is a desire to know more about the person behind it. In short, it’s all about the other person and how you made them feel.
Title: July 18-2017 – Agility and Resilience for Solopreneurs
Summary: Change is constant and provides powerful lessons one can learn from. On a personal level important qualities – inner commitment, openness and desire to learn new things, desire to express oneself, patience, hope, gratitude, generosity,optimism and trust in self. On a business level – must not be distracted away from the plan. Requires self discipline, organization, routines and focus. Yet important to be continually exploring new options, experimenting and having a business contingency plan. Continuous environmental scanning a must. Agility takes exercise in all aspects – mental, physical, emotional and business.
Title: July 11-2017 – Recycling Old Blog Posts
Summary: New terminology – evergreen, re-purposing, recycling, internal links. Benefits to recycling – when you are stuck for new content, can recycle evergreen content – gain improvements inf traffic, Google ranking, comments and conversions – all leading to more sales. Seven step process for recycling old blog posts.
Title: July 4-2017 – Conducting Great Interviews
Summary: How do we interest people in agreeing to an interview? Got to find some benefit for the interviewee. Actually a good interview has a benefit to both parties. Good to have a clear process to follow: Send written instructions/checklist for knowing how to gain access to the technology. Point them to a video outlining how to be a great video guest. Provide sample questions so interviewee can come mentally prepared. Do a live orientation to ensure equipment works well, do sound/visual check, provide guided tour of Hangout site, review agenda and set specific mutually acceptable time for live interview event. Good interviewer must follow general agenda but also must be able to follow her curiosity to something of interest to the audience. Interviewer must give the person opportunity to say/provide what they came to say especially if the discussion has strayed off in new directions.
Title: June 27-2017 – Learning From Toastmasters
Summary: Toastmasters is an International organization comprised with hundreds of local Chapters. Their tagline: “Where leaders are made” People learn at their own comfortable pace and develop confidence along the way. www.toastmasters.org Usual meeting has three components: 1. Impromptu 2. Presentations 3. Evaluation.
Title: June 20-2017 – Facebook Video versus YouTube
Summary: Can We Win from the Facebook Video War With You Tube? Which one are you rooting for? Interesting statistics: 80% of Facebook users never turn on their audio ; 50% of users only view Facebook on mobile and 98% don’t watch on landscape.
You catch viewers attention with motion. Need to add print captions to short videos. Make your video square at 10 x10 to take up more real estate on the Facebook screen in mobile. You can use Power Point 2010 to create 15 to 20 second videos for use on Facebook
Title: June 13-2017 – Podcasting For Business
Summary: There are some great resources in YouTube for podcasting – +Roberto Blake and +Cliff Ravenscraft (Podcast Answer Man). Important to be organized with name, format and structure before you start. Your Need: a program to do the recording (Audacity or OBS), web hosting(Your website) and media hosting( Lypson or Blubrry)and promo hosting (ITunes) Great advantages to the audience who like listening/learning while working out, driving, ironing, gardening. Great advantage to solopreneur if s/he learns how re-purpose videos.
Title: June 6-2017 – Instagram Tips and Tricks
Summary: Instagram is owned and operated by Facebook. Importance of hashtags and what they are used for. Pictures must be square. Many people simply share pictures they have taken in their surroundings with the intent of keeping them top of mind. Viewers can leave comments and hearts. We do see sponsored ads that we assume come from Facebook. Discussed why one would want to post there from a marketing perspective – To show the personal side of a business.
Title: MAY 30-2017 – Promoting YouTube Videos
Summary: The importance of true engagement on all platforms. Places to share links – Most important is to embed on your own website and link in blogs. Others: LinkedIn, Instagram, Pinterest, Twitter, Google Plus Community- no point linking to Facebook due to competition. Use of hashtags – where and when not to use them.
Title: May 23-2017 – Editing YouTube Videos
Summary: Looking for ways to edit without downloading, editing and then re-uploading. This gives a gives a different url that will be confusing for users. One way would be to use a landing page on a website with a constant url.
Need to recognize that production perfection not expected from live events.
Can arrange some pre-production using default template provided by YouTube. Tube Buddy facilitates this even more. New feature YouTube Editor allows for some productions as well.
Editing software: Screen Flow (Mac & Windows), I-Movie and Windows Movie Maker, Screencastomatic & Audacity
Title: May 16-2017 – SEO Basics
Summary: Must ensure that the Google bots can read but also that visitors can read with pleasure. Good to use keywords or phrases that you wish to be ranked for. Seven important metrics: Meta title, meta description, key word in content, images with alt. tag, internal links, external links and embedded video. Yoast SEO tool helpful for Word Press site and Tube Buddy for YouTube. Key Word Planner useful for find good key words.
Title: May 9-2017 – A Closer Look at Google Analytics
Summary: What can Google Analytics tell you about your website? It gives data about visitors to your site, where they come from, and how they came. It will tell how long visitors stay there and where they were when they left. This data assists in determining what needs to stay the same and what needs to be changed on your site.
How do you make best use of it? Important to set up a second view so that data does not get lost by your making adjustments. Good to review Analytics data at least weekly and make appropriate adjustments to your website.
Topic: May 2-2017 – Tracking your Funnels
Summary: Tracking the source of our traffic to our website hosted videos. We looked at what Google Analytics can show us. Important to track the sources of the traffic to our website so that we can leverage what is working well. Other places important to track: YouTube, Facebook and Auto Responders such as Mail Chimp and AWeber.
Topic:April 25-2017 – Time Savers to Support On-Line Activity
Summary: Automated systems that will help to save posting time. We referred back to the first box on the Mind Map which was Social Media. Three categories – Research, Videos, and Posting. For Research we talked about Buzz Sumo, Feedly, NinjaOutreach and PromoRepublic. For Videos we saw the value of TubeBuddy that supports SEO, Design and Analytics for your YouTube Channel. For Posting & Scheduling we considered Buffer, AgoraPulse and Hootsuite. After considering prices, we decided SocialPilot is the most reasonable for solopreneurs.
Topic: April 18-2017 – II. Funneling Viewers To Your Live Stream Event
Summary: In Part II we looked at four more places where people can be led back to your website funnel: Content Off Site – posting articles to Article Directories such as:
- Medium (https://medium.com/)
- Quora (https://www.quora.com/)
- Haro (Help A Reporter Out – https://www.helpareporter.com/)
- Triberr: http://triberr.com/
Offline Marketing – business cards, T shirts, Hats, etc. and local MeetUps, Private Groups such as G+ Communities and Collections, Facebook Groups, LinkedIn Groups. Forums and Bulletin Boards – joining the conversations and answering questions.
Then there’s paid advertising – which you would try once you have lots of traffic from everything else.
Jay’s Mind Map: https://goo.gl/jcij4Y
Topic: April 11-2017 – I. Funneling Viewers To Your Live Stream Event
Summary: In Part I Jay Neill shared his wonderful Mind Map depicting the Funnel. We got at start on looking at each platform: Social media – choose one that you are comfortable in and where your prospective clients hang out, post more than once and at different days and times. E-mail Marketing – can engage more here but less often, point to a landing page so that the same link may be used over and over. Your Website – this is evergreen and where you can build your audience by using CTAs on your blog posts. Next week in Part II, we will continue this conversation with four more platforms to cover.
Topic: April 4-2017 – Call To Action For Live Stream Events
Summary: How and where do we market our website hosted Video Events? Wherever our potential clients hangout. Recognize the best marketing comes from sneezers. How do we provide support to Newbies? Make connecting and participating as simple and constant as possible.
How do we take care of User Experience? We must recognize that many users just want to observe and listen rather than participate actively.
Title: March 28-2017 – Chipmunk – A Management Tool for Hangout Hosts.
Summary: This was an introduction of a tool developed by Vivekananda Baindoor Rao
that shortens and simplifies the setup to have participants register, have the event auto-post to Calendar and provide view and Panel Member links. This tool makes use of a variety of Google products: Sheets, Forms, Calendar, G-mail
Title: March 21st-2017 Profound Sound on the Cheap
Summary: This week’s topic is a continuation from last week where we looked at creating an intro for our videos. Roland Takaoka will explain the equipment required to add the music to our hangout videos.
We acknowledged the need for courage to try adding music and that sound is an important aspect of our branding.
Roland described the different types of microphones and why they would be used in different situations. He also explained the use of Mixers.
Title: March 14-2017 Create a Great Intro for YouTube Events
Important things to consider:
* consistency so that people know what to expect
* branding that reflects what you do
* professional thumbnail so that the first frame does not show you with your mouth open.
* music is an important part of branding.
Tutorial on developing an intro/outro slide show using Google Slides presented by Bill Graham.
Topic: March 7-2017 Engagement Via Mobile Phones
Summary: The importance of a responsive website.| The new AMP plugin that improves the speed of mobile download. Google handles the cache in a special way that improves the mobile user experience.| Advantages and disadvantages of using the Call Now Button plugin.| Mobile as the Gateway tool – people use it for finding information but rarely use it to buy things or to engage in any meaningful way.| Goal is always to lead viewers back to the main website where the true engagement occurs.|
Topic: Text Message Marketing
Summary: Feb. 28-2017
Canadian Stats – 26 million have mobile phone, 95% of mobile phones have text/SMS capabilities,More than 97% of text messages are opened and read within minutes of receipt, can integrate with Facebook and Twitter. Compliance with Anti-spam laws required (e.g. Reply STOP to end. Info: txt3,ca/l)
Uses: Appointment reminders, gift coupons, emergency messages, voting, surveys, send QR code, text to join, Text to video, request a review.
Concern over spamming (advertising) Some people have auto blocking apps to block if name/number is not in contacts. Very useful for locals to promote specials when in the proximity. Used for notifications on all sorts of apps. Text messaging is a two way street – sending and receiving. May need to use some different terminology. Can be used for good communications; engaging, not advertising.
Topic: The Power of Reviews
Summary: Feb. 21-2017 As consumers, how do we make use of reviews? With all these affiliate programs, can we assume all are real and objective? Do we look for other’s evaluation before making buying decisions? Lots of other terms for the review concept – testimonials, endorsements, feedback. Lots of value from reading comparisons of products/services. We all agree that getting a variety of points of view is helpful.
As solopreneurs, how do we make use of reviews? We know that the more reviews we get, the better our Google ranking. We know how important it is to provide a simple, easy way for our customers/clients to provide feedback. Negative feedback offers an opportunity for businesses to take corrective action that will make the customer happy. The more personal is can be done the better.
Paull Murray suggested that the best kind of review is always the informal, un-requested word of mouth. What’s the best way to get lots of “sneezers”?
Title: E-mail Marketing – How To Make It Work
Summary: Feb. 14-2017 First we discussed the question – Is it dead as some commentators would claim? Despite the fact that many people suffer in-box overload, they still subscribe to things that interest them. So, IT IS NOT DEAD. It just depends on how we deliver it. Messages must be conversational and have the intent of building a relationship. Jay Neil describes his successful model. Bottom line: Offer something of value in successive stages. Make good use of an auto responder such as Mail Chimp or Aweber.
Title: Knowing Your Audience
Summary: Feb. 7-2017 How do we know our audience well enough to understand their emotions? We can make assumptions based on how we feel about it ourselves. We can do a lot of questioning & listening. We can ask for feedback or create a small survey. We can use right brain language. We also explored the distinctions between interest & emotion – curiosity & interest – reaction & response. We remembered the sales process begins with awareness and then then next stage is trust – trust is another emotion. Do we gain their trust by pushing the fear button? Do we just tell them what to do or do we offer how to do it?
Title: The Psychology of Writing
Summary: Jan. 31-2017. We clarified the difference between “copy writing” and “content writing” – terms that come out of the past and are often misused. For webwriting, two considerations are important – the audience and the intent. The psychology in writing involves evoking emotion. We do that by telling stories and making why it matters very clear to the reader.
Title: NLP and Business
Summary: Jan. 24-2017 Guest Nadine Hanchar of Progressive Edge Plus helps us understand ways to re-frame our thinking and our language for greater success in Business.
Title: Exploring Viewedit
Summary: January 17-2017. Viewedit is a Chrome extension that allows you to record a video, a voice only or a screen. Maximum length is one hour. Very simple interface. Allows for auto share with gmail, social media and you can copy link for sharing link in other places. Suitable for short messages showing something technical, for a facial message that show your personality or a call to action in social media.
Title: Reflecting Your Personality on YouTube
Summary: January 10-2017 – Be yourself and make it easy for viewers to connect with you as a person. Share your story.
Title: Improving Our YouTube Presentation
Summary: Jan. 3-2017 Now that Hangouts On Air are hosted on YouTube makes sense to pay more attention to our presentation there. Create a Channel that has a good banner, information about you, links to your website and videos organized into playlists. Importance of ensuring the video description has key words. See how Google SERPS shows what’s in the description ( see 33:42,209)
Importance of directing viewer to watch on your website. Use your own real estate wherever possible – you have more control over your messages to the viewer there.
New Word Press Plugin (Video Comments Plus) that allows for better engagement before, during and after the Hangout with commenting.
Title: Looking Back to 2016 and Forward to 2017 – Part 2
Summary: Dec. 27-2016 Looking forward, what trends do we see? The year of Video – Building Community – The importance of Authenticity – Away from TV and toward on-line – Keeping your audience through trust – Focusing on kindness and helping, The need for closed captioning. Our Plans: Creating great plugins, Developing tutorials, An interview series, Learning more coding, Expand Into Our Joy! Behave Our Way Into Success!
Title: Looking Back to 2016 and Forward to 2017 – Part 1
Summary: Dec. 20-2016 Additions to our Operating Principles Trying to be Perfect? Allowing ourselves to be Average. Having Ideals. The MoZZ Core Values – TAGFEE. Introductions. 2016 Review – Tell me what happened in your business last year.
Title: How To Market Your Hangouts – #BYOCDec132016
Summary: Using the new Word Press plugin (VCP) to add comments to the video page on your website. Disabling comments in YouTube, Google+ Community and Collection shares and directing viewers to the website using a bitly link. Inviting people using Google Calendar Invitation. Understanding how Google Calendar Invitations works. Using the Hangout Invite People function for Green Room Panelists.