Last week the Being Your Own CEO Success Circle had a discussion about discovering your Unique Selling Proposition (USP) that left me pondering and discovering. We began with a summary of just what a USP is.
Recently we looked at the Google Tools for Business in the Being Your Own CEO Success Circle titled Google Ecosystem. I had made my list and was amazed by the number of additions offered by the other participants. This was a good reminder that there is so much offered that we may not know about all of them. Have a look at our list; perhaps there are products that will make your business more efficient and enjoyable:
The definition of a Perfect To-Do list is one that works for you in a stress-free way. Recently, I stumbled on a couple of questions on-line that got me thinking:
Question #1: How did the items on your ToDo List end up there?
Question #2: How many items do you have on your ToDo list?
Solopreneurs express their sense of overwhelm in a variety of ways, but there is no doubt that we all experience it sometime. Many procrastinate, putting off tasks or roles they find unpleasant, others rush off to take yet another course because they feel uncertain about doing a task for the first time, still others can’t make decisions because there are so many tasks and roles they don’t know where to begin. This piece will introduce a new tool, The Portable Business Coach, that will help solopreneurs deal with their overwhelm. (Note: The tool has been re-named as Solopreneur Evaluation Tool.
Solopreneurs meet a lot of other solopreneurs at local mixers and there are a variety of reasons they may decide it would be worth their time to get to know one another better. They have just met someone who could be a possible prospect, partner, service provider, or referral. They may just be a source of useful information or merely be someone with a shared interest. Normally they will decide to get together to find out. This is what is known in networking circles as a “business coffee date” at a local coffee shop. But how will they ensure that this time has been enjoyable, productive and useful to both parties? If the meeting isn’t conducted with finesse, someone will feel the meeting was one-sided.
It’s all about first impressions! As soon as I see one of those old black sites that is packed with stuff on the first page, I know the owner hasn’t paid a lot of attention to the impression being left. Yes, there are many businesses that had a site developed years ago and think that’s all that is required – similar to a brochure that never changes. They may ask ‘why update my website?’ Amazing the number of sites that have outdated information. I discovered one recently that had the wrong address.