Why Update Your Website?

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It’s all about first impressions!  As soon as I see one of those old black sites that is packed with stuff on the first page, I know the owner hasn’t paid a lot of attention to the impression being left.  Yes, there are many businesses that had a site developed years ago and think that’s all that is required – similar to a brochure that never changes.  They may ask ‘why update my website?’  Amazing the number of sites that have outdated information.  I discovered one recently that had the wrong address.

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Building Relationships|Customers

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In a recent Hangout, people were discussing the magic moments leading up to a purchase.  And the moderator Roland Takaoka emphasized the importance of developing …

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Sample Elevator Speech

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The Question You Often Hear

As solopreneurs, there are a couple of situations where you will need to deliver your 30-second commercial – or Elevator Speech as it is often called. You may be asked to introduce yourself at a networking event. And then there is that casual meeting where someone asks you “What do you do?” Of course, you want your response to be short, clearly explain what you do, and interesting to the listener. But you also want it to engage the other person(s).  Let’s look at a sample elevator speech.

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How Do I Make Changes To My Website?

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You Are The Owner of Your Website

Many solopreneurs have decided they do not have the time or inclination to develop their own website.  So they find a developer who puts the Word Press site together using the information they provide.  The developer sets it all up and then either gets very busy and doesn’t respond to requests to “make changes to my website” or s/he simply disappears.  Now, what does the solopreneur do to recover that investment?
It’s easy to find another developer but that person will need basic information to get started.  Here is advice to ensure that all will not be lost if your web designer disappears:

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Positive Reviews and Testimonials

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Most solopreneurs belong to a business community of some sort – it could be local or online.  Some of us belong to many in both categories.  And we belong for a variety of reasons:
  • We want to stay on top of our game and learn about current and expected trends.
  • We need to overcome that sense of isolation when we have no colleagues.
  • And Most of All – we are trying to promote our own business.

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