Traditionally, solopreneurs spent a lot of time refining the local word of mouth process by attending MeetUps and promoting their website with business cards and brochures. But now they are discovering the opportunities to widen their reach through Google Business listings on Maps and activities on Social Media platforms such as Instagram and Facebook. Being present online is more important than ever due to the explosion of mobile activity from smartphones and tablets. This on-line expansion naturally takes solopreneurs into doing business globally, especially as they explore new marketing trends of full engagement face-to-face with people all over the world. This really tells my own business story and I found that I needed to change some of my thinking and business systems in order to facilitate this expansion.
Are you still using one or two passwords for all your online activity? This article will explore all you need to know about Passwords. We are all aware of Black Hat activities online because at one time or another we have all been a victim. Our credit cards have been compromised; our e-mail contacts have been used; our social media accounts have been misused. But in this day and age, it does not make sense for us to decide to do no on-line banking and avoid sites that require registration. Doing business online has become almost unavoidable.
Many solopreneurs work the way they do because they want total control over all aspects of their business (See Gerber’s business roles – Manager, Entrepreneur & Technician). But many of us cover all these roles because we love the challenge and the variety they entail. Then at some point, we realize that this no longer makes good business sense and we look for help that is manageable and affordable. All About Virtual Assistants (VA) is provided to give you an overview that should help you decide whether it’s your time to hire one.
A thorough review of your online presence may tell you it’s time to spruce up your profiles.
Last week I participated in a great Wealthy Affiliate Friday night webinar by Jay Neill. The topic over the next month will be “A Facebook Ad Case Study“. We got started with the basics of Building a Quality Fan Page. When the webinar was over, I thought I should check out my Business Page to see if I had had all the basics covered.
A recent Moz post defined citations as “mentions of your business name and address on other webpages – even if there is no link to your website.” What do citations do? They serve the purpose of validating that the business is real and are a key component of online rankings.
Solopreneurs need to consider the best places to list their business as part of their marketing plan so that they get this ranking juice. They also need to provide business details so that online searchers know who they are and what they do AND they must provide a link back to their website wherever possible.
How many times do you check something digital in a day?
Let’s check out the value of a digital detox.
Here’s my list