Do you have one or more websites? It took a lot of time and work to create them, but they’re not of much value if there are no visitors. So following a recent Success Circle session (Get Website Traffic), I decided I need something to follow every time I add a post to my website – sometimes called an SOP (standard operating procedure). I present The Best Way To Get Website Traffic Checklist, hoping you will find it as helpful as I do.
I must acknowledge Jay Neill for the valuable presentation he gave us in the Success Circle. You can watch the YouTube video Get Website Traffic here:
How to Use The Best Way To Get Traffic Checklist
Open a new browser tab, copy and paste this link that will take you into a Google Doc:
Make a copy and name the file as you want it. Be sure to save your copy where you can find it easily.
Here are the steps to follow with a bit more detail than you will find in the Google Doc mentioned above.
Before You Do Anything
- Give some thought to your topic.
- What will it be about?
- Why do you want to write about it?
- What do you want the visitor to do after reading your post?
Keyword Research is Key
There are a few ways to conduct this research:
- If you prefer to do this without expense, go to https://ads.google.com and search for Keyword Planner. If you have a Google account, you will find it in the nine dot list on the Google menu.
- Another inexpensive way would be to go to Wealthy Affiliate Jaaxy. Here is a link to visit: https://my.jaaxy.com/
- There are others such as Ahrefs.com, Moz.com or SEMrush.com if you don’t mind working with Premium accounts.
In your search, try several ideas until you find words that fit what you want to write about and that have high search volume and low competition. You can confirm what you have researched, by doing a simple Google Search with your keywords in quotes and observing the number of pages and going to the end to see the number of sites using your keyword.
Write Your Post
Write your post with your target audience in mind. If you are uncertain about your target audience, see my post
What do they need to know? Make it interesting, enjoyable and educational. A casual tone is usually more engaging.
Make sure that your title and first paragraph contain the Keyword(s) that you have chosen. Aim for 1,000 words using lots of headings, lists, and images. The alt tags for all images should also contain your keyword. Use the All In One SEO or Yoast plugins to manage your meta title, description and keyword target. Use an attractive featured image.
Make use of the FAQ Snippet to add questions and answers that Google can pick up and place into “position 0”. All In One SEO provides the option.
Your Call To Action – Be sure to invite your viewer to come back by subscribing to your auto responder (AWeber). See our recent discussion about AWeber on You Tube:
Make Sure The Search Engines Find Your Post
- Go to Google Search Console and select URL Inspection. Paste the post URL and also request Indexing.
- Go to Bing Webmaster Tools and do the same.
This assumes that you have already worked your way through setting up Google Analytics, Google Search Console and Bing for your website. If you need help with this, please let me know https://lowellann.com/contact/
Let Social Media Know About Your Post
- Create a video about your blog speaking about the value of what you offer in your post. You can use Canva https://www.canva.com/, Zoom https://www.zoom.us or Filmora https://filmora.wondershare.com/. These have both free and premium versions, depending what you want to accomplish. Once you have the mp4 file, you can upload it to your channel on YouTube. Use an attractive, relevant thumbnail that you created in Canva. Be sure to link the video back to your blog post.
- List your post in Pinterest https://www.pinterest.ca/ . Add a pin to one of your Business boards. Use a Pinterest thumbnail that you created in Canva. Link the pin to your blog post.
- List your post on your Facebook Page or Group. Link your YouTube video and suggest exploring the bog post for more detail. Be sure to use some great visuals.
- Create a Twitter post or thread linking to your post or video.
- List your post in Keen https://staykeen.com/ Google’s answer to Pinterest that works in a very similar way.
Before you spend a lot of time on posting to various Social Media, it’s important to determine where your target audience hangs out in SM. Best to limit to one or two and spend time learning their intricacies.
Rinse and Repeat
Your website needs lots of action and really often. Plan on posting consistently by blocking off the time in your calendar. If you follow The Best Way To Get Website Traffic Checklist every time you post to your website, you will see the traffic arriving.