On-Line Places to get listed
- Professional organizations
- Local Chambers of Commerce
- Yellow Pages
- Google My Business
- Local Meet Ups
- Various Networking Associations – examples: WWBN, E-women
- Social Media Platforms
- About 40 per cent provided only a first name – How does this help other members know who they are?
- About 10 per cent do not provide a face-on picture – How will other members recognize them?
- About 20 per cent put no details about their business at all – This communicates they are not serious about their business or are just not organized.
- Most did not state their business name – How would Google handle this?
- A full 80 per cent did not include a link to their website in the introduction details – How could other members support them if they cannot be found?
- I observed one person who had joined 77 MeetUps with only a picture, first name and a three-word phrase about her business. What results was she expecting?
How to Make the Most of Citations
- Use the same professional face-on picture across all listings;
- Always provide a link to the business website;
- Always state the name of the business;
- Tell how prospects would recognize themselves – What you do for prospects and the benefits they receive, who you do it for;
- Ensure all your listings provide the same information;
- Create a document that contains all of your citation information for quick and easy copy/paste;
- Create a list of all the online places you are listed, date implemented, updated and reviewed.
- Review each site at least annually to ensure information is current.
Mindset Monday Challenge
This Mindset Monday post is presented especially for solopreneurs
by LowellAnn Fuglsang, Business and Career Coach
In my workstyle-lifestyle coaching work I love helping solopreneurs find direction, stay motivated and build systems that both support and promote their business. One support that I like to emphasize for them is the Google experience. Two great places to begin are my Weekly Being Your Own CEO Success Circle and The Portable Business Coach (Now titled “Solopreneur Evaluation Tool” – a tool that will tell you where you need to put more time and energy)