Why You Need A Business Coach

Working alone in a home office has its challenges.  In this article, I will explain why you need a business coach, especially if you are a solopreneur.

Recently, at a local networking event, I heard someone say “Lord, there are so many coaches around now, why would I need one?  What does a coach do?  Well, it’s good to understand some distinctions.  A Life Coach usually works with people who have personal interests such as parenting, relationships, career and life management.  A Business Coach has a focus on business management and success.  Let’s take a look at some of the typical issues that a Business Coach would support.

Getting Things Done & Putting Off What You Dislike Doing

Suitcase of ToDos

Solopreneurs must wear a variety of business hats:

  • Operations – providing the product or service
  • Marketing
  • Sales
  • Scheduling
  • Proposal writing
  • Planning
  • Networking (both live and online)
  • Bookkeeping
  • Financial management
  • Website maintenance
  • Search Engine Optimization (SEO)
  • Writing & Blogging
  • Computer systems safety

There are so many hats to wear that it is inevitable that we fall into the procrastination game in one or a few of these roles.  There are a variety of reasons that we procrastinate such as total dislike for the task, or not feeling knowledgeable about it. 

A good business coach can help you sort out your business priorities and to set up doable routines to ensure that important tasks never fall through the cracks.  She can also help you decide if it makes sense to delegate some tasks to other specialists.  

Just knowing that your coach will ask (in an interested way) how you are doing on your ToDo List that you set last week, ensures that you keep yourself accountable.  When there is a specific task that seems daunting she may suggest an Integrity Day where she will check in with you while completing a task, providing support and encouragement. See set-up instructions in my free e-book Guide For Procrastinators 

Losing Focus and Energy

Business success often depends on the repeat of several routines that can become almost automatic.  We get on that hamster wheel and stop thinking from the wider picture.  We can often lose sight of our big WHYs.

Your coach will ask those important WHY questions to help you keep up the energy that your passion provides.

Taking On Too Much

As the CEO of our own business, our mind never strays very far from its development.  We are constantly thinking of new ways to create more opportunities and trying new approaches.  We take on more activities without dropping others and life/work gets completely out of balance.

Your coach will notice this imbalance and help you sort out what’s important and what’s urgent so that a better balance can be achieved, even though we know that there will never be a perfect balance between your business and personal roles.


As solopreneurs, we are cruising the net constantly in an effort to stay current in our industry and to develop our online engagement activities in social media (Twitch, Facebook, Twitter, LinkedIn, etc.) We are bombarded with so much information that it is easy to go down the proverbial rabbit hole – and before we know it, an hour has been lost.

A good business coach will help you discover systems to ensure that the important activities get covered.

Clutter and Disorganization

Our tendency toward attempts at multitasking or being very busy often creates a lot of paper and stuff in our workspace.

Your coach will ask all the right questions that help you see how better organization provides more efficiency.  She will share ideas and systems that you can try and then she will follow up with an inquiry on their effect on your daily activity.  She may even suggest someone that can help you get rid of the clutter once and for all.


Solopreneurs all need to be as productive as possible because there are only so many hours in a day or week or month.

Your coach can recommend a variety of ways to increase what you can accomplish by recommending and supporting  how you manage:

  • your computerAsk a coach puzzel
  • your time
  • your inbox
  • your ToDos
  • your prospect follow up
  • your appointments

Making Business Decisions & Solving Problems

Many solopreneurs make the mistake of using their life partners and friends for business advice.  Life partners and friends have their own concerns to focus on and will often just tell you what to do in order to finish the conversation.

One of the most important functions that a business coach performs is being a totally supportive and objective sounding board.  She knows what your dream and your vision is and is committed to helping you get there.  She will hear you out and help you look at your options.  Then she will help you sort out the pros and cons and guide you toward your own decision.

PostIt - Call Coach

Coaching clients often comment that just hearing themselves verbalize a problem and answering the coach’s questions has helped gain the clarity needed to make the right decision.

Mindset Monday Challenge

Take a look at your solopreneur business and identify where you are procrastinating.  That may be your clue about the need for a business coach.  And just know that my passion is helping you get to where you want to go.  It’s very easy to connect remotely so I have clients all over the English speaking world.  Set up an Affinity Consultation here.

Photo of author

Lowell Ann Fuglsang

Greetings from LowellAnn,

In my workstyle-lifestyle coaching work I love helping solopreneurs find direction, stay motivated and build systems that both support and promote their business. A great place to begin is the Solopreneur Evaluation Tool that will tell you where you need to put more time and energy.

4 thoughts on “Why You Need A Business Coach”

  1. This is an excellent, well written explanation/description of the important role a business coach plays in a solopreneur’s life and business. I find a coach to be an imperative, not an option, in my success as a holistic nutritionist. Thank you Lowell Ann!

  2. Great ideas and businesses can die on the vine without the right attention. The right coach gives that focus and encouragement. Lowellann has the depth and breadth to help you at any stage.


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